BA (Hons) in Services Management

Dual Degree Award:
• Staffordshire, UK
• UCTI, Malaysia

Duration:
6 semesters
(3 years of full-time study)

Course Fees:
Level 1: RM18,500 + £190
Level 2: RM19,500 + £190
Level 3: RM20,500 + £190
_______________________
Total : RM 58,500 + £570

Admission requirements:

For direct entry to Level 1 of the degree:

.•2 passes at STPM level and 4 credit passes at SPM; or
•2 passes at `A' Levels and 4 grade B passes at `O' Levels / GCSE; or
•APIIT / UCTI Foundation or equivalent; or
•A qualification that UCTI accepts as equivalent to the above.

For direct entry to Level 2 of the degree:

•APIIT / UCTI Diploma; or
•Successful completion of studies in another institute with academic credit equivalent to Level 1 of an Honours degree (subject to the approval of the UCTI Academic Board).
Attendance options:
•Full-time
Loans options:
•PTPTN
Find out more:

Call UCTI +603-89961000

Email courses@ucti.edu.my

Enquiries Enquiries
English Language Programme 		This programme provides:
  • An understanding of the context, nature, role and significance of management activities as undertaken by managers in a range of service organisations.
  • An opportunity to develop well-researched, logical and integrated solutions to multi-faceted problems in uncertain and dynamic contexts.
  • A critical awareness of services in business and the environment.
  • A vocationally relevant degree which will enable you to become operationally effective in a services management role as quickly as possible.

Award

Upon graduation students will receive degrees from Asia Pacific University College of Technology and Innovation (UCTI) - Malaysia in association with Staffordshire University - United Kingdom.

What you will study

Guide: Click to expand Click to expand | Click to collapse Click to collapse
Level 1

Level 1 comprises 10 common modules within all UCTI management awards. The Legal, Business Environment, and Computing and IT in the Workplace modules provide you with a context within which Business operates.

The Business and Communications Skills module provides the skills and competence that will be used throughout the course. You are introduced to the four principal functions of a business; Management, Marketing, People Management & Accounting. The importance of, and relevant skills for independent learning are also introduced. Introduction to Services Management builds on the earlier Introduction to Management by exploring the specific issues involved in managing services. The module Introduction to Travel & Tourism provides the necessary pre-requisites for later modules.

  • Business Environment
  • Business and Communications Skills
  • Computing and IT in the Workplace
  • Travel, Tourism and the Environment
  • Introduction to Management
  • People Management
  • Accounting Skills
  • Marketing
  • Legal Environment of Business
  • Introduction to Services Management
  • 3 LAN compulsory subjects
Level 2

The Organisational & Customer Value modules provide a common input to other management courses in the Programme. However the other modules consider various services application sectors (Professional Services Management, Tourism, Recreation, and Financial Services) and their integrated management as well as important areas of business for services management including Advertising and Public Relations, Research Methods, and B2B Marketing.

You may, if you wish, take the option of a work placement before the start of Level 3.

  • Organisational Dilemmas Code:
  • Managing Customer Value
  • Recreational Tourism
  • E-Tourism
  • Services Management
  • B2B Marketing
  • Organisational Decisions
  • Delivering Customer Value
  • Research Methods
  • Advertising and Public Relations
  • The Financial System & Services
  • Professional Services Management
Level 3

The emphasis here is on Strategy and Marketing together with modules that deal with issues which are particularly prominent in services management such as Performance Management, Customer Relationships, People Management and high people contact applications such as Retailing, Conferences, Exhibitions and Events. The Project further develops the academic and practical aspects of your areas of study and reinforces your independent learning skills.

  • Strategic Marketing Planning
  • Global Marketing
  • Conferences, Exhibitions and Events
  • Building Customer Relationships
  • Strategic Entrepreneur-ship and the Entertainment Industry
  • Investigations in Services Management
  • Marketing Decision Making
  • Managing People and Performance
  • Marketing People, Places and Performance
  • Retail Marketing Management
  • Services Management Project

Career options

Mainstream functional roles include customer satisfaction management, sales, personnel, market research, advertising and promotion, and general administration & management.
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