BSc (Hons) in Media Informatics

Duration:
7 semesters
(3 years of full-time study)
Admission requirements:

For direct entry to Level 1 of the degree:

•2 passes at STPM level and 4 credit passes at SPM; or
•2 passes at `A' Levels and 4 grade B passes at `O' Levels / GCSE; or
•APIIT / UCTI Foundation or equivalent; or
•A qualification that UCTI accepts as equivalent to the above.

For direct entry to Level 2 of the degree:

•APIIT / UCTI Diploma; or
•Successful completion of studies in another institute with academic credit equivalent to Level 1 of an Honours degree (subject to the approval of the UCTI Academic Board).
Attendance options:
•Full-time
Find out more:

Call UCTI 603-89961000

Email courses@ucti.edu.my

Enquiries Enquiries
Course Finder and Pathway
English Language Programme 		This programme provides:
  • An opportunity to study Multimedia in more depth
  • A thorough understanding of the issues relating to effective human computer interaction
  • The ability to produce web pages collected together into a cohesive site
  • Enhanced skills in developing interactive multimedia applications
  • An appreciation of the role of the user interface in multimedia applications
  • The knowledge of project management techniques necessary for the production of the final year project
  • An opportunity to undertake a major project where the acquired knowledge and research skills will be used to produce industry strength media informatics solutions

What you will study

Guide: Click to expand Click to expand | Click to collapse Click to collapse
Level 1

Level 1 is common to both Media awards and is designed to enable you to make an informed choice between these alternatives at Level 2. This Level introduces you to new media, aspects of Management & Marketing and Multimedia. The skills relevant for business and IT in the workplace are also covered. Important and relevant skills for independent learning are introduced.

  • Introduction to Theories of Media and Culture
  • Introduction to Management
  • Business and Communications Skills
  • Computing and IT in the Workplace
  • Interactive Media and Web Design Technology
  • Mass Media to Multimedia
  • Marketing
  • Understanding the Press
  • Introduction to Interactive Scripting
  • Audio Visual Technology
  • 3 LAN compulsory subjects
Level 2

Compared with Media Marketing there is a greater emphasis on multimedia. The essential aspects of Marketing Communications are studied alongside more detailed consideration of media techniques. There is particular emphasis on writing and the use of modern media for communications and promoting. Independent learning continues in all modules but is a particular focus and requirement in Research Methods.

  • Media Culture and Society
  • Advertising
  • Multimedia for Presenting and Promoting
  • Icon and Time-Based Multimedia
  • Broadcasting Technology
  • Creativity and Innovation
  • New Creative Media Industries
  • Public Relations
  • Research Methods
  • Visual Communication
  • Developing Interactive Multimedia
  • Script Writing for Radio & TV
Level 3

Emphasis is placed on Multimedia modules and their use in communications and the media. Modules consider different aspects of Multimedia such as animation, scripting & HCI. Alongside these you will study Marketing Communications and Copywriting to provide an in-depth understanding of the practical uses and problems of Multimedia.

The Media Informatics Project further develops the academic and practical aspects of your chosen areas of study and reinforces your independent learning skills.

  • Audiences, Consumption and Technology
  • Strategic Marketing Planning
  • Integrated Marketing Communications
  • Copywriting
  • Video Recording & Production
  • Investigations in Media Informatics
  • Media, Ethics and Politics
  • HCI & Usability
  • Advanced Multimedia
  • Multimedia Techniques for Animation, Games & Film Effects
  • Media Informatics Project

Career options

Employment options include advertising, promotions and PR, as well as the press and broadcast organisations. Functional areas include creative, media production (pre and post), sales and customer service.
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