BA (Hons) in Media Marketing

Duration:
7 semesters
(3 years of full-time study)
Admission requirements:

For direct entry to Level 1 of the degree:

•2 passes at STPM level and 4 credit passes at SPM; or
•2 passes at `A' Levels and 4 grade B passes at `O' Levels / GCSE; or
•APIIT / UCTI Foundation or equivalent; or
•A qualification that UCTI accepts as equivalent to the above.

For direct entry to Level 2 of the degree:

•APIIT / UCTI Diploma; or
•Successful completion of studies in another institute with academic credit equivalent to Level 1 of an Honours degree (subject to the approval of the UCTI Academic Board).
Attendance options:
•Full-time
Find out more:

Call UCTI 603-89961000

Email courses@ucti.edu.my

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English Language Programme 		This programme provides:
  • A thorough understanding of the issues relating to effective human computer interaction
  • A clear appreciation of the user interface and the skills to develop interactive multimedia applications
  • An opportunity to undertake a major project where the acquired knowledge and research skills will be used to explore an aspect of media marketing

What you will study

Guide: Click to expand Click to expand | Click to collapse Click to collapse
Level 1

Level 1 is common to both Media awards and is designed to enable you to make an informed choice between these alternatives at Level 2. This Level introduces you to new media, aspects of Management & Marketing and Multimedia. The skills relevant for business and IT in the workplace are also covered. Important and relevant skills for independent learning are introduced.

  • Introduction to Theories of Media and Culture
  • Introduction to Management
  • Business and Communications Skills
  • Computing and IT in the Workplace
  • Interactive Media and Web Design Technology
  • Mass Media to Multimedia
  • Marketing
  • Understanding the Press
  • Introduction to Interactive Scripting
  • Audio Visual Technology
  • 3 LAN compulsory subjects
Level 2

The three areas of focus at this level are Media, Marketing Communications and Multimedia. You will also develop awareness and skills in dealing effectively with customers. All the modules address one or more aspects of these areas. Independent learning continues in all modules but is a particular focus and requirement in Research Methods.

  • Media Culture and Society
  • Communications Audit
  • Customer Lifestyles and Behaviour
  • Interactive Marketing
  • Creativity and Innovation
  • Multimedia for Presenting and Promoting
  • New Creative Media Industries
  • Advertising
  • Public Relations
  • Research Methods
  • E-Marketing
  • Script Writing for Radio & TV
Level 3

The three areas of focus continue with a greater emphasis on strategy and integration. Alongside these are modules which develop specific skills in multimedia and copywriting. You also learn about the planning, decision-making, global & entrepreneurship aspects of marketing and the entertainment industry.

The Media Marketing Project further develops the academic and practical aspects of your chosen areas of study and reinforces your independent learning skills.

  • Audiences, Consumption and Technology
  • Strategic Marketing Planning
  • Integrated Marketing Communications
  • Video Recording & Production
  • Copywriting
  • Investigations in Media Marketing
  • Media, Ethics and Politics
  • Marketing Decision-Making
  • Strategic Entrepreneurship and the Entertainment Industry
  • Global Marketing
  • Media Marketing Project

Career options

Employment options include advertising, promotions and PR in both traditional and new media such as newspapers, magazines and online media. Functional areas include account management, brand management, sales and campaign development.
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