BA (Hons) in Marketing Management

Award:
• Staffordshire, UK
• UCTI, Malaysia
Duration:
6 semesters
(3 years of full-time study)
Admission requirements:

For direct entry to Level 1 of the degree:

•2 passes at STPM level and 4 credit passes at SPM; or
•2 passes at `A' Levels and 4 grade B passes at `O' Levels / GCSE; or
•APIIT / UCTI Foundation or equivalent; or
•A qualification that UCTI accepts as equivalent to the above.

For direct entry to Level 2 of the degree:

•APIIT / UCTI Diploma; or
•Successful completion of studies in another institute with academic credit equivalent to Level 1 of an Honours degree (subject to the approval of the UCTI Academic Board).
Attendance options:
•Full-time
Loans options:
•PTPTN
Find out more:

Call UCTI +603-89961000

Email courses@ucti.edu.my

Enquiries Enquiries
English Language Programme 		This programme provides:
  • An understanding of theories and concepts that underpin effective marketing and the practical skills required to start a career in marketing
  • Exposure to key areas including customer lifestyles and behaviour, customer values, marketing communications, international marketing, marketing decision-making and marketing management
  • A combination with other marketing and general business modules allowing students to gain a clear understanding of the vital role of marketing within the business context
  • Exposure to how the marketing discipline makes its impact in a variety of contexts

Award

Upon graduation students will receive degrees from Asia Pacific University College of Technology and Innovation (UCTI) - Malaysia in association with Staffordshire University - United Kingdom.

What you will study

Guide: Click to expand Click to expand | Click to collapse Click to collapse
Level 1

Level 1 comprises 10 common modules within all management awards. The Legal, Business Environment and Computing & IT in the Workplace modules provide a context within which businesses operate. The Business & Communications Skills and Interactive Media & Web Design Technology modules provide the skills and competence that will be used throughout the programme. You are then introduced to the four principal functions of a business - Management, Marketing, People Management and Accounting. Important and relevant skills for independent learning are also introduced.

  • Business Environment
  • Business and Communications Skills
  • Computing and IT in the Workplace
  • Quantitative Skills
  • Introduction to Management
  • People Management
  • Accounting Skills
  • Marketing
  • Legal Environment of Business
  • Introduction to Services Management
  • 3 LAN compulsory subjects
Level 2

The emphasis is on Marketing and Customer Value Delivery alongside the more practical issues of managing for enterprise, performance and problem-solving. Marketing is developed through studies of Information (Research and Advertising), Electronic Marketing (Interactive Marketing & E-Marketing) and an understanding of Customer Relations and of Creativity & Innovation.

  • Organisational Dilemmas
  • Managing Customer Value
  • Creativity & Innovation
  • Customer Lifestyles and Behaviour
  • Marketing Intelligence and Research
  • Interactive Marketing
  • Organisational Decisions
  • Delivering Customer Value
  • Research Methods
  • Advertising and Public Relations
  • B2B Marketing
  • E-Marketing
Level 3

The emphasis is on Marketing strategy and decision-making alongside further issues of managing for enterprise, performance and problem-solving. Central to your studies is the consideration of exciting new opportunities to develop New Products and to be able to develop effective Marketing Communications which integrate the wide array of media available. Brand Management and the consideration of Customer Relationships explore the competitive advantage which can be exploited by proper use of such intangibles. The application of Marketing in various growth sectors is also considered through modules in Retail Marketing and Marketing People, Places and Performance.

The Project further develops the academic and practical aspects of your chosen area of study in Marketing Management and reinforces your independent learning skills.

  • Strategic Marketing Planning
  • Integrated Marketing Communications
  • Innovation Management & New Product Development
  • Building Customer Relationships
  • Brand Management
  • Investigations in Marketing Management
  • Marketing Decision-Making
  • Global Marketing
  • Marketing People, Places and Performance
  • Retail Marketing Management
  • Marketing Management Project

Career options

Any area of general business but more likely in marketing research, brand management, sales promotions & advertising, retail management, distribution management, sales and sales management, customer service and customer relationship management.
MOHE/MQA Approval Code: KPT/JPS(A6225)08/10
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